L.A. Charges Companies to Keep Names on Arenas for Olympics

Olympic organizers usually strip naming rights from host venues. Los Angeles is pioneering a new business model for the 2028 Games by charging sponsors extra fees instead.Intuit will pay the Los Angeles Olympic organizing committee to keep its name on Intuit Dome, which is home to the Los Angeles Clippers. The arena in Inglewood will host basketball in the 2028 Games.