How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

President Luiz Inácio Lula da Silva won another term on Sunday, with the help of a seismic social media campaign that convinced Brazilians to reject his rival.President Luiz Inácio Lula da Silva’s army of supporters, mobilized over a WhatsApp chat group, delivered an unexpected victory over Flávio Bolsonaro, the right-wing challenger.